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A niche perfume brand with a very special concept was launched at TSUM a couple of days ago. The founder and the inspirer of a brand, Clara Molloy has come to present it. Clare has created MEMO 5 years ago. She had been in book publishing and luxuryindustry earlier and has always been travelling a lot. Clara is Spanish, her husband is from Ireland, and so she says that theyareproneto travel.
Clara has decided to turn her journeys into aromas that remind of them after publishing a book about 22 famous perfumers of our time. One of these perfumers was AlenorMassenet who has created Only The Brave for Diesel, Emporio Armani Night, John Galliano Parlez-Moi d’Amour, Lancome Tresor Sparkling. And now – all the MEMO aromas.
MEMO article was published on elle.ru and I’m copying the most interesting parts for the blog.
- Our brand is devoted to travels – Clara says. – Each aroma refers to some geographical place, ether real one or created in our mind. The phrase that characterizes the brand is «The journey is the destination». Every fragrance is like a journey itself because it has its start, middle point and ending.
Clara Molloy in TSUM department store
- How did you come up with the idea of making aromas particularly about journeys? Why are journeys so important for you? Подробнее
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My dears, I start fulfilling the recklessly made promises ) The first in the list is Roja Dove that I’ve met in Cannes and have already told about it here. He is a person that is unique in all respects. There is no perfumer equal to him. A perfume historian that are really rare too. He is a wealth of knowledge, filled top to bottom, and not just knowledge – irony, cynicism, snobbery, common sense and life experience. A dude that likes rocker wristbands and black shirts.
He is openly gay in the sense that it’s not just he does not hide, but he quite even advertises that. The man who has opened the perfume boutique on the 5th floor of Harrods’ and has created the range of it in a really unaccustomed way – by persuading the great perfume brands not to remove the economically disadvantageous masterpieces from their production but to produce them in small amounts to be sold in this boutique, where there are no regular showcases and everything is hidden in black boxes. Those who know, they’ll find what they need.
Ether misanthrope or philantropist, ether romanticist or cynic, but more likely – all in one. Подробнее
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Since 15 of December at TSUM department store the exclusive sales of perfume started – perfume that nearly no magazine had “for testing” because the quantity of the flacons was strictly limited (1 000 flacons in a whole world) and didn’t include press-freebe. I was lucky to get some drops of this strong, stretchy, slim fragrance created around the scent of a flower, the smell of which I can not remember – iris.
If yesterday I was asked about the smell of iris itself I would really have nothing to say. But if I’ll be asked tomorrow as an excellent student I’ll report that it smells like La femme Bleue from the “high line” fragrances collection by signor Armani – Armani Privé. And I’ll definitely get an excellent mark. It’s like sometimes you think about life and come to the idea that it’s “like a good movie” and forget what’s initial and what’s not. Подробнее
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We know that many of you were dying to get Jo Malone tea collection at our year results.
Dear friends, you don’t need to be dying no more because in March (right before the 8th of March) we’re going to have a new limited collection called London Blooms.
“Gardening is a form of a self-expressing. Especially in England” – a press-release informs us. And we can guess that London Blooms are going to be about English flowers.
I want to tell those who haven’t read about this collection in the western sources that there are three new perfume compositions and the bottles are decorated with flower patterns.
Peony&Moss
Mona di Orio, the perfumer, died on 9th December. Tomorrow she’ll be buried at Zorgvlied cemetery in Amsterdam, ander the Japaneese cherry thee, the ceremony will start at 11 a.m. there is a lot of white flowers that she used to love – white tulips, white orchids, white lilies. We’re pleased with the fact there’ll be some tulips from beauty insider too. We gave some money for that to Alexey Dubinskiy, the owner of “Aroma-tech” shop who has left to Amsterdam.
And I’m still sad.
So, this is the reason why I’m writing this now. To say “thank you” and to hope that it’ll be easier or at least brighter. To tell the truth, all these farewell “thank you” are not for the ones that are gone. They are for those who remain. Подробнее
Guerlain, official sponsor of Bolshoy theatre, is launching limited edition perfume Guerlain LE BOLSHOÏ 2011 Edition Limitée – special for opening of historical building after reconstruction.
Reconstruction is almost over now and Bolshoy will open its doors at the 28th of October.And you have a chance to come to the opening gala-concert wearing this perfume -it’s official sales starts the day before, on 27th of October. But it’s better to order your bottle even now – there will be only 400 of them at Maison Guerlain in TSUM.
Composition promise to be delicate floral, with notes of wild orange, bergamot. Citrus notes with neroli comes to bouquet of flowers – ilang-ilang, jasmine, orange blossom, violet, then comes oriental notes of vanilla and tonka beans, white musk and labdanum. As press-realease says, LE BOLSHOÏ 2011 Edition Limitée was recreated from the formula, elaborated by Jean Paul Guerlain.
The bottle is also historical – it was created for Jicky by Gabriel Guerlain.
Price: 18500 rubles for 60 ml.
