Прочитать на русском языке
A niche perfume brand with a very special concept was launched at TSUM a couple of days ago. The founder and the inspirer of a brand, Clara Molloy has come to present it. Clare has created MEMO 5 years ago. She had been in book publishing and luxuryindustry earlier and has always been travelling a lot. Clara is Spanish, her husband is from Ireland, and so she says that theyareproneto travel.
Clara has decided to turn her journeys into aromas that remind of them after publishing a book about 22 famous perfumers of our time. One of these perfumers was AlenorMassenet who has created Only The Brave for Diesel, Emporio Armani Night, John Galliano Parlez-Moi d’Amour, Lancome Tresor Sparkling. And now – all the MEMO aromas.
MEMO article was published on elle.ru and I’m copying the most interesting parts for the blog.
- Our brand is devoted to travels – Clara says. – Each aroma refers to some geographical place, ether real one or created in our mind. The phrase that characterizes the brand is «The journey is the destination». Every fragrance is like a journey itself because it has its start, middle point and ending.
Clara Molloy in TSUM department store
- How did you come up with the idea of making aromas particularly about journeys? Why are journeys so important for you? Подробнее
Прочитать на русском языке
My dears, I start fulfilling the recklessly made promises ) The first in the list is Roja Dove that I’ve met in Cannes and have already told about it here. He is a person that is unique in all respects. There is no perfumer equal to him. A perfume historian that are really rare too. He is a wealth of knowledge, filled top to bottom, and not just knowledge – irony, cynicism, snobbery, common sense and life experience. A dude that likes rocker wristbands and black shirts.
He is openly gay in the sense that it’s not just he does not hide, but he quite even advertises that. The man who has opened the perfume boutique on the 5th floor of Harrods’ and has created the range of it in a really unaccustomed way – by persuading the great perfume brands not to remove the economically disadvantageous masterpieces from their production but to produce them in small amounts to be sold in this boutique, where there are no regular showcases and everything is hidden in black boxes. Those who know, they’ll find what they need.
Ether misanthrope or philantropist, ether romanticist or cynic, but more likely – all in one. Подробнее
Прочитать на русском языке
Since 15 of December at TSUM department store the exclusive sales of perfume started – perfume that nearly no magazine had “for testing” because the quantity of the flacons was strictly limited (1 000 flacons in a whole world) and didn’t include press-freebe. I was lucky to get some drops of this strong, stretchy, slim fragrance created around the scent of a flower, the smell of which I can not remember – iris.
If yesterday I was asked about the smell of iris itself I would really have nothing to say. But if I’ll be asked tomorrow as an excellent student I’ll report that it smells like La femme Bleue from the “high line” fragrances collection by signor Armani – Armani Privé. And I’ll definitely get an excellent mark. It’s like sometimes you think about life and come to the idea that it’s “like a good movie” and forget what’s initial and what’s not. Подробнее
Read in Russian
As we wrote before, Ellis Faas brand had finally appeared on the Russian market – it was launched in TSUM and Tsvetnoy Central Market in Moscow on December 6, 2011. Ellis came to Moscow for the launch of the brand – this is when we had a chance to talk to her (the inteview was published at elle.ru).
- Ellis, everybody must be asking you one and the same question, but still – why are all your products of fluid texture?
- Well, they ask even more often why they are all packed in pen-like bullets!
- This was exactly my second question!
- I simply wanted to create something universal. Same size. Same shape. This was the plan – to create something compact and beautiful, with which you can make your own set. I wanted to get away from the traditional square-shaped packaging of powder, shadows, anything that can be broken. As for the texture, I think that solid powder textures can not completely blend into the skin, they kind of lie on it. This is why all products come in same sized “bullets” and they all are fluids – luquid texture is better for skin.
Прочитать на русском языке
We know that many of you were dying to get Jo Malone tea collection at our year results.
Dear friends, you don’t need to be dying no more because in March (right before the 8th of March) we’re going to have a new limited collection called London Blooms.
“Gardening is a form of a self-expressing. Especially in England” – a press-release informs us. And we can guess that London Blooms are going to be about English flowers.
I want to tell those who haven’t read about this collection in the western sources that there are three new perfume compositions and the bottles are decorated with flower patterns.
Peony&Moss
Прочитать на русском языке
In comments to interview with Ellis Faas elia-chaba said, that all lipsticks of the brand has something brown in shades. I wanted to show the ones that I have (and also hav a closer look at them myself – maybe I don’t see that brown?).
I have 3 Ellis Faas lipsticks: two reds Yana presented to me and the one more I’ve got after the interview. They are: Creamy Lips L101, Milky Lips L201 and Glazed Lips L306 (which is actually more a lipgloss than a lipstick, but I consider all this very relative).
And please don’t judge the quality of photos, I’m training to shoot with the light and it;s hard.
So here they are:
Left to right: Creamy Lips L101, Glazed Lips L306, Milky Lips L201
From up to down: Creamy Lips L101, Glazed Lips L306, Milky Lips L201 Подробнее
Mona di Orio, the perfumer, died on 9th December. Tomorrow she’ll be buried at Zorgvlied cemetery in Amsterdam, ander the Japaneese cherry thee, the ceremony will start at 11 a.m. there is a lot of white flowers that she used to love – white tulips, white orchids, white lilies. We’re pleased with the fact there’ll be some tulips from beauty insider too. We gave some money for that to Alexey Dubinskiy, the owner of “Aroma-tech” shop who has left to Amsterdam.
And I’m still sad.
So, this is the reason why I’m writing this now. To say “thank you” and to hope that it’ll be easier or at least brighter. To tell the truth, all these farewell “thank you” are not for the ones that are gone. They are for those who remain. Подробнее
Прочитать на русском языке
Gold lipstick from Dior Christmas 2011 surprised me on promophotos. I even spent some time thinking who could have wanted this shade – it will probably be too light on lips.
Then I had a thought that it should be more like a lip balm with golden shimmer.
And it went out this way.
Прочитать на русском языке
Bobbi Brown spring collection concept – to combine bright neon colors with neutral ones.
Quiet eyes – and neon lips or visa versa bright eyes – and natural lips.
Collection includes: Подробнее
The other day we’re going to have a new skin care brand in sale. It’s called Eraclea. Developed in USA. Distributed through «36,6» network of pharmacies. Competitive advantages are hyaluronic acid, scientific researches, lack of pathos and a lucid idea about who, why and for what needs it. That’s how it looks like:
As for me, that kind of news is always pleasant to tell. At first, because this is breaking news. Secondly, because it’s pleasant news. Thirdly, though the field trials of Eraclea were pretty short, they were rather thoughtful and now there are reasons to believe that this brand is a good thing for humane prices (ranges 1 800 – 2 500 rub), that is going to be suitable for many customers and for some of them is going to be the finding and the problems solution.
Eraclea presents a small but lucid product line. All the basic things are here. Specifically, day and night creams.
Exfoliant, eyes surround cream and hydrating day lotion that substitutes a day cream for the ones with oily skin and everyone who likes lightweight textures::
And finally purifying cleanser, hydration serum with zinc (for oily skin) and intensive repair and protect serum (for a tired and aging skin) greatly endowed with vitamin C.
As you see, the package is as simple as possible. Indeed it’s for the ones who set their hopes on skin care and hopes to get something more than bathroom shelves decorating.
There are many things that cause sympathy to the brand. Firstly, it was established by two women of the serious age that have their lifetime spent in our great industry – Morgan Heah and Janet Denlinger. Morgan was top-manager of big beauty-companies, Janet was a scientist, but that didn’t stop them from becoming the closest friends. (And personally I sentimentally believe in undertakings that are based on normal human friendship. And more over I believe in female friendship too.)
Secondly, these women have an imposing background. Janet and her husband, a famous scientist Dr. Indre Balazs have created the hyaluronic acid that is suitable for use in cosmetics. And the famous formula of Advanced Night Repair Estee Lauder was created with their help too. Janet told me that at the beginning of 1980s they had come to New York with a test tube of this very same hyaluronic acid. There’d been two appointments – one at Revlon, another at Estee Lauder. Revlon had avoided the meeting under the pretext. Estee Lauder had descended and as a result hyaluronic acid had become the basic ingredient of their following new product that had actually become the new ANR hit.
The product that Eraclea provides now seems to be even cooler then that hyaluronic acid although it’s the extention of the same story. The basic component of all the line is some HylaSponge®System which is a combination of hyaluronic acid molecules of different weight that as sponges do, absorb and release the water volume which exceeds their own more than 100 times. They absorb it from skin surface (while moisturing it) and transfer it to deeper layers. And so there comes some second, pretty moisturized skin layer (I can attest it doesn’t feel like some excess strata but it’s just like the cream is applied to the skin, it’s very well moisturized and small wrinkles are filled so that they become hardly noticeable). God only knows what happens inside but it affects the general condition very favorably.
The day cream is very lightweight, nearly air-textured and looks like really saturated with moisture.
I haven’t decided which of the photos exactly conveys this sense better so I’m going to show you both.
Night cream is a bit dencer, but very little bit. Lotion texture is even more lightweight but as far as it’s not in a jar but in a bottle it’s harder to show it to you. . They both have a slight distinctive odor, not an obtrusive perf-fragrance but something that gives a sense of security about what’s going on.
And speaking about bottles, there’s some nice feature in them. There is no classical cap at all and they are to be opened and closed using the same rotational motion as if dispensing a solid deodorant from the tube. Just twist the outer top ring anti-clockwise – the dispenser extends from it. Twist the ring clockwise and the dispenser disappears inside. That’s what the bottles look while opened:
Seems like nothing serious but for the first time at the presentation it put me in an easy stress – I’ve opened the bottle somehow instinctively and later I’ve been searching for a cap for some time until I realized that there is no cap at all. And it’s really useful because all the caps in my bathroom always get lost and with this bottle it’s absolutely impossible. You know, you can’t loose a thing that doesn’t exist.
But for the brand creators this is not only a feature, but a useful technological innovation that allows keeping the product perfectly seal and eliminates clogging the formula with preservatives.
That’s the brand that’s going to be sold through «36,6» network of pharmacies. By the way, it’s new in US too, it was widely presented in March 2011 only and until then it had been sold through internet, if I’m not mistaken. In US it’s now distributed through spa, plastic surgeons, dermatologists and through other reliable people. You can read more about it on American site Eraclea here. During the presentation the launch of Russian site was announced.
I’ve been using Eraclea for a week and I can tell you exactly that it moistures greatly. It can be compared to my favorite moisturizing cream Kiehl’s Ultra Facial Cream that has been tested during the expedition ether to the North or to the South Pole. I havent’been on any of them, just in Croatia but working extremely hard in a permanent stress. Eraclea had passed the test worthily. If you try it, tell me whether you like it as well as I do? I’ m really interested!
