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A niche perfume brand with a very special concept was launched at TSUM a couple of days ago. The founder and the inspirer of a brand, Clara Molloy has come to present it. Clare has created MEMO 5 years ago. She had been in book publishing and luxuryindustry earlier and has always been travelling a lot. Clara is Spanish, her husband is from Ireland, and so she says that theyareproneto travel.
Clara has decided to turn her journeys into aromas that remind of them after publishing a book about 22 famous perfumers of our time. One of these perfumers was AlenorMassenet who has created Only The Brave for Diesel, Emporio Armani Night, John Galliano Parlez-Moi d’Amour, Lancome Tresor Sparkling. And now – all the MEMO aromas.
MEMO article was published on elle.ru and I’m copying the most interesting parts for the blog.
- Our brand is devoted to travels – Clara says. – Each aroma refers to some geographical place, ether real one or created in our mind. The phrase that characterizes the brand is «The journey is the destination». Every fragrance is like a journey itself because it has its start, middle point and ending.
Clara Molloy in TSUM department store
- How did you come up with the idea of making aromas particularly about journeys? Why are journeys so important for you? Подробнее
